LP-recognized from day one
Institutional LPs know Gen II. When they see our name on your fund documents, the question of administrator credibility is already answered — before they've reviewed a single page of your track record.
sectors
Emerging managers face increasing pressure to meet institutional investor expectations while operating with lean internal teams. With its global services, Gen II provides scalable operational infrastructure, investor servicing, and reporting support designed to give you a strong foundation and grow efficiently and quickly.
Institutional LPs know Gen II. When they see our name on your fund documents, the question of administrator credibility is already answered — before they've reviewed a single page of your track record.
From fund structuring to operational setup, we guide you through every step of the launch process. Don’t waste time figuring out what you don't know. Our team has seen it all – we’ll make sure nothing is missed.
With Gen II managing your fund accounting, compliance, and investor reporting, you can stay focused on sourcing deals and building your portfolio.
Services







Operational setup, best practice guidance, and standard operating procedures tailored to your fund structure. So you launch efficiently and compliantly from the start.
Meticulous general ledger, portfolio valuations, and capital account management, ensuring investor-grade financials so you stay focused on returns.
Timely, accurate reporting that helps build credibiiltiy and strengthen investor relationships. Streamlined capital call and distribution management.
Proactive regulatory and tax compliance frameworks, minimizing risk and turning complexity into a strategic advantage for your fund.
Flexible support models that evolve alongside your firm, fund structures, and reporting requirements.
Coordinated accounting, reporting, tax, and compliance support through a single operating partner.
From first close to full scale, our management company services give emerging managers the accounting, entity management, and financial reporting infrastructure to operate at institutional standards from the start.
Partnership
With Gen II, you're not handed off to a junior team after onboarding. You get a consistent, senior point of contact who is invested in your success. Jeff Gendel leads Gen II's emerging manager practice with a simple belief: the right support at launch sets your trajectory. His team works closely with new managers to understand their structure, their investors, and their ambitions — then builds the operational foundation to match.

Jeff Gendel
Principal, Business Development
Sensr® Solutions - four products, one infrastructure. Built so emerging managers can deliver the institutional experience their LPs are used to.
A subscription platform that removes friction from investor onboarding, so capital closes faster and nothing holds up the deal.
A single destination for fundraising, onboarding, data-rooms, reporting and artificial intelligence.
Clear, accurate fund performance reporting delivered to your investors, with the depth and accuracy they expect.
Automated data feeds to every system and stakeholder that needs them, reducing manual effort and eliminating errors.

The private equity industry, managing over $22 trillion globally in 2025, presents substantial opportunities for emerging managers but requires strategic clarity and operational discipline. Launching a private equity firm and raising a fund is both an entrepreneurial and institutional endeavor—one that demands a blend of vision, credibility, and executional excellence. At its core, the process involves more than just identifying attractive investment opportunities; it requires building a trusted platform that attracts capital from investors, establishes a disciplined investment strategy, and cultivates the expertise and infrastructure necessary to create long-term value. This guide provides an actionable framework for launching your private equity firm and fund, covering strategy, operations, compliance, fundraising, valuations, and technology.

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