As the Chief Operating Officer of Gen II Digital Solutions, Shai oversees the division’s operations while also spearheading efforts to drive revenue growth and optimize reporting systems. He is a seasoned revenue operations executive with an extensive career spanning over twenty years across diverse industries, including fintech, ad tech, and media.

Renowned for his expertise in go-to-market strategy and operational scale, Shai has solidified his reputation as a revenue architect and mentor for SaaS sales leaders, known for his adeptness at building and coaching revenue teams. Before joining Gen II, Shai held leadership positions at various tech startups, where he played instrumental roles in achieving significant revenue, profit, and scale in rapid-change environments. Additionally, he played a key role in leading fundraising rounds. His journey in sales commenced three decades ago, developing the French-Canadian market for entities such as AMEX and Berkshire Hathaway.

Shai holds a Marketing degree from Concordia University and an MBA from Edinburgh Business School.